Silbo :: News http://silbo.rs/en/Sales/News/rss.html en http://silbo.rs/img/logo.png Silbo :: News http://silbo.rs/en/Sales/News/rss.html FROM NOW ON CIPIRIPI CHOCOLATE! http://silbo.rs/en/Sales/News/481/from-now-on-cipiripi-chocolate-.html Is there something sweet? With Cipiripi, there always is! ]]> For all lovers of Cipiripi desserts, now there is the absolute queen of all sweets - her majesty chocolate. It comes in two flavors: with hazelnut filling and with almond, hazelnut and caramel filling. Try it, share it with your loved ones and enjoy the irresistible taste of Cipiripi chocolate this winter.

]]> Thu, 2 Dec 2021 17:14:00 +0100 News http://silbo.rs/en/Sales/News/481/from-now-on-cipiripi-chocolate-.html JOYA, NATURAL AND IRRESISTIBLY TASTY! http://silbo.rs/en/Sales/News/477/joya-natural-and-irresistibly-tasty.html The new campaign for Joya herbal drinks reminds us of all the irresistibly delicious and healthy combinations we can enjoy this winter, from fruit smoothies and chia puddings to juicy and soft muffins! ]]>  

With protein, enriched with calcium and 0% sugar - choose your favorite Joya flavor and get creative in the kitchen!

]]> Wed, 1 Dec 2021 17:03:00 +0100 News http://silbo.rs/en/Sales/News/477/joya-natural-and-irresistibly-tasty.html Gavrilovic billboard campaign http://silbo.rs/en/Sales/News/350/gavrilovic-billboard-campaign.html What to say except "It's great, it's from Gavrilovic"? ]]> Gavrilovic meat products of unique taste and proven quality, have been for generations on our tables. Now our irresistible Alpine sausage is simply inviting you from billboards set up at all important traffic locations in Belgrade.

]]> Tue, 7 May 2019 16:05:00 +0100 News http://silbo.rs/en/Sales/News/350/gavrilovic-billboard-campaign.html Wudy Pop http://silbo.rs/en/Sales/News/339/wudy-pop.html „WHERE IS AIA THERE IS FUN“ ]]>

 

Fun begins this spring, because the new Wudy Pop advertisement has arrived!

The Italians are well known by good fun, music and of course delicious sandwiches with the Wudy Pop salami.

This TV campaign is a sequel to the previous one, where "smiling salamis" won audience's hearts and became recognizable for the brand Wudy Pop.

The idea and the realization of the TV advertisement  will slightly be different in tonality and aesthetics and it is signed by the New One agency.

]]> Tue, 2 Apr 2019 16:01:00 +0100 News http://silbo.rs/en/Sales/News/339/wudy-pop.html Cipiipi http://silbo.rs/en/Sales/News/341/cipiipi.html There is something sweet in children's TV channels and streets of the major cities in Serbia ]]>

 

The broadcasting  of the commercial  "There is something sweet"  for the brand Cipiripi has started on TV from the beginning of April.

The favorite squirrel with whom  grew many generations will surely win the hearts of the kids (but also their parents) in an animated video that is signed by the New One agency.

]]> Tue, 2 Apr 2019 16:05:00 +0100 News http://silbo.rs/en/Sales/News/341/cipiipi.html Loyalty program 2 x Joya and the bottle is yours http://silbo.rs/en/Sales/News/334/loyalty-program-2-x-joya-and-the-bottle-is-yours.html Joya loyalty program "2 x Joya and your bottle is yours," runs from March 11th to March 25th in all Mercator, Idea and Roda supermarkets. ]]>

For two Joya Soy beverages purchased, Joya Calcium and Joya Oat, customers are getting a practical, modern, plastic bottle.

Joya, the best quality soy products rich in vitamins and minerals, attract more consumers' attention and bring joy with its quality, different tastes, as well as constant surprises and gifts.

]]> Fri, 15 Mar 2019 16:49:10 +0100 News http://silbo.rs/en/Sales/News/334/loyalty-program-2-x-joya-and-the-bottle-is-yours.html Paraćinka is adding CIPIRIPI to its portfolio http://silbo.rs/en/Sales/News/246/paracinka-is-adding-cipiripi-to-its-portfolio.html Paraćinka a.d., Paraćin has the pleasure to announce that it is adding CIPIRIPI, an iconic Serbian and regional legacy brand to its portfolio. ]]> We have signed an agreement with Nestlé Adriatic to purchase it’s local chocolate brand CIPRIPRI in Serbia. The transaction will include CIPIRIPI chocolate tablets and spreads.

Thus, a brand which many generations of citizens throughout Serbia and former Yugoslavia have grown up with is returning to local ownership.

Our objective will be to provide stewardship to CIPIRIPI brand so that it can further grow and flourish in the Southeast Europe market.

“To our knowledge, this is the first instance of a strong legacy Serbian brand returning to local ownership.  As a consequence, we will be able to create jobs, increase exports and further develop this important brand.” – Dejan Simić, CEO of Paraćinka a.d., Paraćin.

Paraćinka a.d., Paraćin is a company listed on Belgrade Stock Exchange, member of Silbo d.o.o.  Silbo has over EUR 50 million in sales and employs over 500 people.

Citadel Financial Advisory from Belgrade acted as sole financial advisor to Silbo on this transaction.

]]> Fri, 4 May 2018 10:25:00 +0100 News http://silbo.rs/en/Sales/News/246/paracinka-is-adding-cipiripi-to-its-portfolio.html