Silbo participated in this year’s COMING CON #23 conference, held on October 6 in Belgrade, bringing together more that 500 participants from the business and IT sectors. One of the highlights of the event was a presentation by Dragan Jankov, co-owner of Silbo. He shared a valuable insights and key lessons learned throughout the company’s 35-year journey.
“Reaching the Ceiling” -a story of growth, change and decision-making
During his presentation, Dragan discussed the challenges companies face as they grow, the importance of making timely decisions, and the willingness to embrace change.
Drawing on his personal experience and real life exaples form Silbo’s business operations, he highlighted the company’s transformation over the past 35 years. From its early beginings to a modern business system encompassing distribution, logistics and the HoReCa sector.
Particular emphasis was placed on three essential lessons for sustainable business growth – awareness, making choices and patience.
SILBO – 35 years of development and a vision for the future
The conference also provided an opportunity to present Silbo’s new corporate film. It offered a dynamic and authentic insight into the company’s operations, people, infrastructure and everyday business processes.
Connections, partnerships and recognizable brands
Beyond the conference program, Silbo had the opportunity to engage with participants through a dedicated promotional space.
Visitors were able to learn more about the company, and explore part of its extensive brand portfolio through the gift packages.
A conversation about the experience shaping the future
As part of the conference, Dragan Jankov also shared his perspective on the experiences, challenges and guiding principals that have shaped Silbo’s development over the years.
Silbo’s participation in COMING CON #23 was an opportunity to reflect on its journey, share knowledge gained over 35 years of business. Also to reaffirm its commitment to continuous development, innovation and, above all, the people behind the company’s success.

