The Joya brand, a favorite among plant-based beverage lovers, recently appeared in a new TV campaign that brought a breath of fresh air to television screens. The focus was on three popular flavors – Soya, Almond, and Vanilla – introduced to local consumers as tasty and practical alternatives for everyday nutrition.
The campaign was carried out in close collaboration with Joya, with special attention given to presenting the brand’s recognizable taste and quality to an even wider audience. Whether enjoyed with breakfast, added to coffee, or used as an ingredient in favorite recipes, these beverages have proven to be great allies in a modern, healthier lifestyle.
Behind the entire story is our marketing team – from the idea and creative concept to execution and broadcasting on leading TV channels.
The result? A campaign that effectively showcased Joya’s products and once again confirmed the strength of a partnership we’ve been building for years.
