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IVV, Industria Vetraria Valdarnese, was founded in 1952 by a group of master glassmakers in San Giovanni Valdarno, the very heart of Tuscany, inheriting the tradition of ancient Tuskan artists and crafters and updating it for the new era. IVV quickly grew to become one of Europe’s main producers of blown glass and handmade glass by bringing together research on materials, design, traditional artisanal techniques and process controls to create objects that embellish and enrich your living space.