News

Paraćinka is adding CIPIRIPI to its portfolio

Paraćinka a.d., Paraćin has the pleasure to announce that it is adding CIPIRIPI, an iconic Serbian and regional legacy brand to its portfolio.

We have signed an agreement with Nestlé Adriatic to purchase it’s local chocolate brand CIPRIPRI in Serbia. The transaction will include CIPIRIPI chocolate tablets and spreads.

Thus, a brand which many generations of citizens throughout Serbia and former Yugoslavia have grown up with is returning to local ownership.

Our objective will be to provide stewardship to CIPIRIPI brand so that it can further grow and flourish in the Southeast Europe market.

“To our knowledge, this is the first instance of a strong legacy Serbian brand returning to local ownership.  As a consequence, we will be able to create jobs, increase exports and further develop this important brand.” – Dejan Simić, CEO of Paraćinka a.d., Paraćin.

Paraćinka a.d., Paraćin is a company listed on Belgrade Stock Exchange, member of Silbo d.o.o.  Silbo has over EUR 50 million in sales and employs over 500 people.

Citadel Financial Advisory from Belgrade acted as sole financial advisor to Silbo on this transaction.